It’s very sweet and innocent actually, just like the age of print design per se. C stands for contrast, R for repetition, A for alignment and P for Proximity. See, it’s perfectly simple and innocent. To read more about this fuss, here is a nice article written by Dustin M. Wax.
CRAP is what print designers learned early on in design school
Posted by you_too_brutus on December 6, 2011